Institute for Psychological Market Research
Truth is,
what works.
Understand the depth.
Powered by AI.
Market research often only scratches the surface of rational answers. Yet most decisions are made subconsciously.
Based on our depth psychology research, we uncover the hidden motives of your target audience. Through the targeted use of Artificial Intelligence, we translate these complex, psychological structures into measurable business strategies at unprecedented speed.
Your benefit: Psychological validity meets modern agility.
Research Areas
Fundamentals & Market Analysis
Deep understanding of markets and consumers. We uncover what truly drives people.
- Motive and Need State Analysis
- Target Group Analysis & Personas
- Category Images & Entry Points
Brand & Portfolio
Psychological insights for your strategic brand management.
- Brand Positioning
- Brand Stretch
- Customer Loyalty Analysis
Trends & Products
Innovations that capture the spirit of the times.
- Culture and Trend Research
- Unmet Needs
- Ideation Workshops
360° Communication & Design
From packaging to global social media campaigns. We analyze the unconscious impact.
- Advertising Impact & Campaign Testing
- Design Thinking & Code Analysis
- Touchpoint Analysis
The Leadership Team
Psychological depth combined with technological excellence.
Dipl. Psych. Oliver Schmidt
Founder & CEO
With over 25 years of experience in qualitative market research, he decodes the hidden behavioral motives of the people.
Marc Juncke
AI Enabler
Combines many years of IT-Expertise with modern AI technologies to increase research efficiency.
International Network
Global Understanding.
Local Expertise.
Global Markets
We conduct studies in all relevant markets worldwide, supported by an established network of owner-managed market research institutes.
Local Depth
Only native-speaking researchers on the ground have the expertise to understand the unconscious motives of their home country in depth.
Central Management
VOGELMILCH leads and manages all international projects centrally, ensuring the highest research quality from a single source.
Ready for deeper
insights?
We combine qualitative research with AI-driven efficiency. A direct exchange is the fastest way to clear answers. Let’s talk about your next project.
Project Inquiries
info (at) vogelmilch . de
Direct Line